Our Story

Alexander Jewellers is located in the quaint village of Streetsville (Mississauga). Alex Merrick founded the store in 1987. Having studied at George Brown College and worked in the industry for 10 years, it seemed the right time to create his own brand. His love and appreciation of art and his creative ability drew him to jewellery design and creation. He is a craftsman that built his reputation on quality, attention to detail and customer service.

Visit our showroom to see the many unique pieces of jewellery or start the process of creating your own “one of a kind”.  No job is too big or too small.


Alex spent years developing his skills with cad design software to bring you the latest designs and techniques in jewellery. See your thoughts and ideas of the perfect piece of jewellery come to life with the programs we use. 


We personally handle every aspect of your project, from start to finish. Working with you from concept to design, hand selecting the perfect diamonds or gemstones right through to final setting and polishing. 


Our highly personalized level of service sets us apart. As does the care we take alloying our own gold and silver. We offer conflict-free diamonds, unique coloured gemstones and ethical and affordable diamond alternatives.

Let's find your perfect piece.

Hear from our clients​

We chose Alexander Jewellers to rebuild my wife’s 20 year old engagement ring/wedding band. We were beyond thrilled with the quality of the work, attention to detail and service. The rings fit perfectly and look fantastic.
Ray and Irene Veenstra